1. FC Nürnberg is home to one of the most passionate fanbases in German football. For a club with this kind of following and this kind of history, merchandise is more than marketing — it's identity.
As a licensed partner, we work closely with FCN to develop new products each year for the official fan shop as well as our own retail channels. From classic logo pins, keychains, wristbands, lanyards, and alarm clocks to elaborate special editions that go far beyond conventional merchandise.
Services provided:
Design
Distribution
Licensing
Packaging
Production
125 years of club history, captured in a collection.
When FCN celebrated its 125th anniversary in 2025, one thing was clear: this called for more than a logo on a standard product. Together with the club, we developed an anniversary collection that brings the history of the association to life through three distinct premium pieces.
The heritage pin set brings together iconic club crests from across 125 years, finished in high-quality enamel and presented in an exclusive display box. The gold-finished pen and keychain set bridges the journey from the club's founding to the present day — complete with anniversary inscription and current crest, equally suited as a distinguished corporate gift. Rounding out the collection is an antique-finished miniature football bearing the historic club crest: its patina gives it the feel of something that has always been there — as if it had been with the club from the very beginning.
The legends of the club.
Luitpold Popp, Heiner Stuhlfauth, Max Morlock — anyone who lives and breathes football in Nuremberg knows these names. We captured their iconic silhouettes as individually crafted pins, set within a bespoke presentation frame. Understated in design, instantly recognisable, and for true fans, deeply personal.
